Notice of Information Collection for California Consumers
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What Information Do We Collect About You? |
Where Do We Collect this Information From? |
Why Do We Collect this Information? |
Who Do We Share this Information With? |
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Contact Information (e.g., name, email, postal address, zip code, telephone number, etc.) |
From you when you register on our sites, subscribe to one of our newsletters, memberships, sign up for a service, promotion, purchase our products, or otherwise submit this information to us.
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To contact you. To provide products or services to you, or handle your other requests. To market our products and services to you. To create and manage your account when you sign up, and to service your account. To prevent fraud and protect our customers and business, including verifying your identity, and securing our track facilities. |
Service Providers (companies that use your personal information to provide services to us, including advertising, administering contests, website support, analytics, payment processing, and customer service). Other companies in the NASCAR family, including our affiliates. |
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Account/Registration Information (e.g., name, username, password, account preferences, income level, etc.) |
From you when you create an account or register with us. |
To create and manage your account when you sign up, and to service your account.
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Service Providers (companies that use your personal information to provide services to us, including advertising, administering contests, website support, analytics, payment processing, and customer service). Other companies in the NASCAR family, including our affiliates. |
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Interests, Demographics and other Behavioral Data (e.g., interests (such as the athletes and brands you like) ,purchase behaviors, age, race, gender) |
From you when you share that information with us on surveys, registration forms or other forms.
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To help us identify you and understand your interests and preferences so that we can customize your experience with us. |
Service Providers (companies that use your personal information to provide services to us, including advertising, administering contests, website support, analytics, payment processing, and customer service). Other companies in the NASCAR family, including our affiliates. |
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Online/Device Identifiers (e.g., IP addresses, device IDs, operating systems, mobile network providers, settings, and other information we use to recognize your device) |
From tracking technologies (such as pixels or cookies placed on web pages or emails), which collect information about you when you visit us.
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To improve our products and services. To help us measure the effectiveness of our platforms and the ads they display, including the locations visitors frequent on our sites, whether you click on ads or buy the products/services advertised. To customize your experience with so that you receive content that is relevant to you. |
Service Providers (companies that use your personal information to provide services to us, including advertising, administering contests, website support, analytics, payment processing, and customer service). Other companies in the NASCAR family, including our affiliates. |
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Online Activity Information (e.g., browsing history, search history, and other information about your interactions with our platforms) |
From tracking technologies (such as pixels or cookies placed on web pages or emails), which collect information about you when you visit our online platforms.
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To improve our products and services. To help us measure the effectiveness of our platforms and the ads they display, including the locations visitors frequent on our sites, whether you click on ads or buy the products/services advertised. To customize your experience on our platforms so that you receive relevant content. |
Service Providers (companies that use your personal information to provide services to us, including advertising, administering contests, website support, analytics, payment processing, and customer service). Other companies in the NASCAR family, including our affiliates. |
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Payment Information (e.g., billing address, shipping address, credit card or bank account number, card verification value, etc.) |
From you when your place an order for our products or services or make a reservation. |
To process your orders, reservations, and any refund requests. To verify your identity, when you contact us about your purchases or reservations.
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Service Providers (companies allowed to only use your personal information to process your purchases and reservations on our behalf). |
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Location Information (e.g., information about your location or device such as city, state or zip code) |
From you when using our services, such our interactive game sites. Service Providers companies allowed to only use your personal information to provide services to us, including hosting our sites and mobile apps, securing our track facilities, analytics, and advertising). |
To customize your experience so that you receive relevant information about our services and products (e.g., upcoming events in your area, perks available near you, access to location-based social networks and communities, etc.) To protect our customers and business, including our platforms and security at our track facilities. |
Service Providers (companies allowed to only use your personal information to provide services to us, including advertising, website support, and analytics). Data Partners (these are companies that we share personal information with to help us identify potential customers, and to understand who you are and what you may be interested in). Other NASCAR affiliates. |
What Rights Do You Have?
- Right to Know - You have the right to ask us to tell you what personal information of yours we collect, use, share or sell.
- Right to Access – You have the right to request access to the personal information of yours we collect or maintain.
- Right to Request Deletion - You have the right to ask us to delete the personal information we collect or maintain about you.
- No Discrimination - You have the right not to be discriminated against for exercising the rights above.
You also have Shine the Light Rights – You have the right to request and obtain from us, once a year and free of charge, a list of the third parties to whom we have disclosed certain types of personal information (if any) for their direct marketing purposes in the prior calendar year. At our option, we may respond to such requests by providing instructions about how our users can exercise their options to prevent our disclosure of personal information to third parties for their direct marketing purposes.
How Do You Submit These Requests to Us?
California residents can exercise these rights:
- Shine the Light Rights
- Requests to Access/Know
- Request to Delete
By contacting us by:
- Our individual rights management tool:
- Email: privacy@nascar.com
We will need to verify that you are who you say you are before we delete or share personal information with you. After you submit your request to our individual rights management tool, you will be sent a confirmation email and need to click on the link provided. If you make a request via email, we may need to request more information from you in order to verify your request.